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About Us


My name is Heidi. I live in the gorgeous state of New Hampshire, where the winters are cold and the summers are hot - we get the best of all seasons!  I am a business woman who puts my time and energy into causes and products that I am passionate about. Read about my story here!

When my mother passed away from cancer, I began searching for answers on the how’s and why’s of this tragic occurrence. After reading through books and spending several hundred hours researching on the internet, a lightbulb went off. The products we use every day, such as bedsheets, house building materials and even the food we eat, all may contain carcinogens that contribute to the cultivation of cancer. While there are many other contributing factors, I decided to focus on one area. 
The beauty industry contains highly toxic ingredients, where cancerous byproducts live and propagate. Huge name brands that provide inexpensive lotions, washes, makeup, and candles, are killing their customers through extremely harmful chemicals. I knew that I could provide higher-quality products that looked and smelled just as good, if not better – and so I did! Most importantly, the products I created were free from the harmful toxins that can contribute to cancer.

I am also an animal lover! Having three dogs of my own, I truly believes that animals have souls and that humans could not be happy without them. This led me to researching more about animal abuse in the beauty industry. Here at The Purple Goat, we strongly oppose animal cruelty in cosmetic testing. All of our sourced products and ingredients are cruelty free and are PeTA Beauty Without Bunnies certified!

All our products are carefully crafted, hand-made, packaged, sifted and poured. Free of phalates, sulphates, parabens, dyes, toxins, and harmful chemicals, The Purple Goat brings to light the importance of all-natural goods.  
Please don't hesitate to reach out if you have any questions! You can reach us at customercare@thepurplegoat.shop.

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